Your hotel’s photos are often a guest’s first impression—and they need to impress. High-quality, professional imagery doesn’t just showcase your space; it builds trust, boosts bookings, and drives revenue. Whether it’s a boutique retreat or a luxury resort, great photography helps sell the experience before guests even arrive.
In this article, we cover why choosing an experienced hotel photographer matters, how quality imagery impacts bookings and revenue, and how to find the right professional for your property. We also highlight some of the top hotel photographers in the UK, along with tips on finding trusted local experts if you prefer to work with someone nearby.
Why Are Quality Hotel Photos So Important?
90% of hotel guests consider photos a key factor when booking, according to Booking.com. Your photos appear everywhere—on social media, your Google Business Profile, your website, online travel agents, and nearly all your advertising materials.
But not just any photo will do. A study found that hotels using high-quality images received up to 15% more bookings than those with lower-quality photos.
Investing in top-tier photography is essential to maximising your booking potential across all hotel marketing channels. Every time a potential guest interacts with your brand, your images should capture attention and inspire confidence in your hotel.
Why Use a Professional Hotel Photographer?
Simply put, it’s their craft. They spend years perfecting their skills and learning every day. We’ve all had moments of thinking, “I can do it myself,” only to realise that—more often than not—it costs extra time, money, and still doesn’t deliver the best results.
A professional hotel photographer understands the ideal time of day for capturing shots, how to position objects, optimise lighting, and showcase your hotel’s interiors and exteriors in the most visually appealing way. They have expertise that most of us simply don’t possess.
Beyond bringing high-quality equipment, many also offer expert editing skills—transforming great photos into stunning, eye-catching images that make a lasting impression on potential guests.
How Much Does A Hotel Photographer Cost?
When considering the cost of a hotel photographer, we’re focusing on experienced, professional photographers. As with most things in life, you can always find a cheaper option, but in most cases, you get what you pay for. Given the impact high-quality photos have on bookings, investing in a professional is well worth it.
We recommend reaching out to photographers directly to get a quote based on your specific needs and to understand what’s included in the price. However, as a general guide, expect to pay around £850 or more for a full day’s shoot. Depending on your room rates, this could be covered by just two weekend bookings.
While some photographers list rough pricing on their websites, they’ll need details about your hotel to provide an accurate quote. The number of hours or days required will depend on the size of your property and the scope of the shoot, so it’s always best to discuss your requirements with them directly.
Best Hotel Photographers
Below is a list of hotel photographers who have worked with a variety of hotels and resorts. We encourage you to explore their portfolios, review their packages, and find the best fit for your hotel. Choosing a photographer whose style aligns with your brand can make all the difference in showcasing your property at its best.
Will Pryce
A luxury hotel photographer working nationally and internationally from a London base. Will Pryce has photographed the opening of a number of UK and international hotels, including The Peninsula London, Chelsea Townhouse London, At Sloane London, InterContinental Ljubljana, InterContinental Edinburgh, Mayfair House & Garden Miami, C. Baldwin Houston, The Estate, Yountville CA, and Villa Haven, The Maldives.
He provides a full range of services, including architecture, interiors, drone, lifestyle, and food photography.
Will Pryce’s work speaks for itself. To explore his impressive portfolio and get a closer look at his exceptional photography, visit his website: www.willpryce.com.
Antonio Cuellar
Antonio Cuellar is a world-renowned hotel photographer known for his ability to capture luxury properties with a perfect blend of artistry and precision. His extensive portfolio includes prestigious brands such as Mandarin Oriental, Fairmont, JW Marriott, as well as high-end travel and transportation names like Qatar Airways and American Airlines.
Antonio’s work elevates the visual identity of some of the most iconic hotels and hospitality brands worldwide. His architectural compositions, mastery of lighting, and compelling lifestyle storytelling transform spaces into immersive, aspirational experiences.
With meticulous attention to detail and a keen ability to highlight the essence of luxury, his photography serves as a powerful marketing tool for top-tier hotels and travel brands.
Whether showcasing grand lobbies, serene suites, or stunning exteriors, his images evoke elegance and exclusivity.
Trusted by global hospitality leaders, Antonio Cuellar continues to set the gold standard in hotel and travel photography, bringing destinations to life with his unparalleled vision.
Antonio Cuellar’s work speaks for itself. To explore his impressive portfolio and get a closer look at his exceptional photography, visit his website: www.antonioscuellar.com.
Victoria Gibbs
For over two decades, Victoria Gibbs has been the trusted choice for hoteliers and designers worldwide, capturing spaces at their very best. From iconic destinations like Burgh Island to over 200 IHG hotels—including Crowne Plaza and Holiday Inn—[he/she/they] has worked with boutique and luxury properties as well as large international chains.
More than just showcasing beautiful interiors, Victoria Gibbs creates imagery that helps hotels attract guests, drive bookings, and stand out in a competitive market. By taking the time to understand each brand’s identity and objectives, [he/she/they] ensures that every image aligns with the hotel’s vision. Whether for websites, magazines, social media, or award submissions, Victoria Gibbs delivers photography that elevates a hotel’s presence and impact.
To explore more of Victoria Gibbs’ work or to enquire about a project, visit her website: www.victoriagibbs.co.uk.
Ryan Wicks
Ryan Wicks is a London-based photographer known for his interior photography of luxury and design-led residential and hospitality spaces. His expert use of lighting is applied in a subtle and sympathetic way, producing aspirational yet realistic-looking images.
Previous hotel clients include: Hilton Curio Collection, Exclusive Collection, Baron’s Eden, and The Celtic Collection. Other hospitality projects include cruise ships, golf resorts, ski chalets, and private member clubs.
His experience working with interior designers has developed his eye for dressing and styling spaces, and the utmost attention is always given to every detail, during the shoot and in post-production.
Ryan is available worldwide. To see more of his work and to enquire about a project, visit his website: www.ryanwicks.co.uk
Matthew Shaw
Matthew specialises in photographing hotels and is an approved photographer for several brands, including Marriott (Ritz-Carlton, Autograph, Tribute, and Luxury Collection), Hyatt Hotels & Resorts (all brands), and Kempinski Hotels.
He is known for capturing large, ambitious images and for his skill in lighting, often using up to ten flash heads—yet the resulting images appear naturally lit.
One of the things he loves most about his work is the variety, as every day brings unique challenges. He is highly responsive to clients’ visual requirements and enjoys working closely with the on-site team.
Matthew Shaw’s work speaks volumes, and whatever happens, he always gets the shot. To explore his exceptional photography, visit his website: www.matthewshaw.co.uk.
Aritect By Luke Kershaw
Aritect, led by Luke, is a premier hotel photography company specialising in capturing the unique character and luxury of hotels across the UK. Luke is regularly commissioned by leading hotel brands and boutique properties, as well as independent hoteliers and designers.
Known for his signature fine art style, his photography brings spaces to life with a depth and warmth that stand out in the competitive hospitality market. With over 13 years of experience, Aritect has mastered the art of hotel photography, showcasing every detail with precision and elegance.
For inquiries or to view more of his work, visit www.aritect.co.uk
Finding a Local Hotel Photographer
Investing in professional photography is essential for showcasing your hotel in the best possible light—whether you’re promoting direct bookings, listing on OTAs, or enhancing your Google presence. While there are national providers, local hotel photographers can offer excellent value, quicker turnaround times, and a better understanding of your property’s setting and surroundings.
We strongly recommend contacting the professional hotel photographers we’ve listed in this article, as they have proven experience in the hospitality sector. That said, we also appreciate that some hoteliers prefer to work with someone local or wish to support local trade—and there are many talented photographers available across the UK.
How to Find a Photographer Near You
Start by heading to Google and searching for terms like:
“hotel photographer near me”
“hotel photography [your town or city]”
“commercial property photographer [your area]”
These searches will often bring up a Google Business Profile panel featuring photographers in your area. Make sure to review their websites or social profiles—some may focus on weddings or portraits, so check that they have experience in hospitality or commercial interior photography.
