Independent UK tEAM
More Direct Bookings for
Your Short-term Rental Business
An independent UK team helping short-term rental and holiday let owners and managers increase bookings through their own websites.
Your Booking Goals
More bookings in quieter periods. More of the guests you want. Less reliance on third parties. We help you achieve this by attracting the right guests to your website, turning more visits into enquiries and bookings, and using wider marketing channels to encourage new and repeat business.
Trusted by travel and accommodation businesses
60 Seconds for STR &
Holiday Rental Businesses
How it works
1
Review your direct booking setup
We discuss your properties and booking goals, then audit your website and marketing to identify issues, gaps and opportunities for more direct enquiries and bookings.
2
Create a prioritised direct booking action plan
Based on the audit, we create a prioritised action plan, starting with the improvements that will have the biggest impact on direct bookings. We include a schedule so you know what will be done and when.
3
Put the plan into action
We carry out the agreed work and track enquiries and bookings, using the results to guide what we focus on next.
4
Track enquiries, bookings & return on investment
We track the enquiries and bookings generated by the work, review the return against your costs and use the results to decide what to focus on next.
Website & Marketing Support
What we can help
you improve
Your Website &
Booking Journey
We improve existing websites or build new ones, helping guests find the information they need and making it easier to enquire or book. This includes property pages, mobile usability, enquiry forms and booking engine connections.
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Reaching the
Right Guests
Through SEO, paid advertising, content and relevant online coverage, we help suitable guests find your business. We target searches and audiences that match your properties and booking goals, whether that means filling quieter periods or attracting particular types of guests.
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New & Repeat
Bookings
We use email marketing and social media to promote your properties, reach new guests and encourage previous guests to book directly again. Campaigns can focus on quieter dates, offers or particular types of stay.
book a demoTracking Enquiries
& Bookings
We set up or improve tracking so you can see where enquiries and bookings come from. We review the results to identify which activity is delivering and where further improvements are needed.
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Support That Fits
Your Business
Focused Monthly
Support
From £300 per month
Our Virtual Marketing Assistant package gives you extra support where you need it. You might manage some tasks yourself but need help with your website, SEO, advertising or email campaigns. We work through agreed priorities alongside you and your team, with the option to pause or stop with 30 days’ notice.
book a demoFull Direct Booking
Marketing Support
From TBD
We handle the planning, delivery and ongoing review of your agreed direct booking activity. Starting with your audit and action plan, we carry out the work, track enquiries and bookings, and keep your priorities moving.
book a demoCase studies
Results that
drive bookings
See what people have
to say about us
Real feedback from people growing their direct bookings
“We've been working with Smooth Rentals for a few months now who are running our Google Ads. They go above and beyond with their services, educating our staff in the process - very happy.”
Sue Garson
Safaris For Africa
"Patrick provided a clear and concise presentation, demonstrating specific market knowledge, understanding our needs and ambitions for the campaign."
Richard Simmons
Moor and Sea Holidays
"...By enlisting Pats support in managing our Google Ads strategy, we managed to be in the top rankings for key search words, on both a paid and organic search..."
Emma
Greenacres Glamping
Get in touch
Start generating
more direct bookings
Tell us about your goals, and we'll show you how we can attract the right traffic, and turn interest into bookings
Book demoYour Questions About
Our Direct Booking Support
1
Can you work with our existing website?
Yes. We can improve your existing website and booking journey. The audit helps identify what needs attention and whether your current website can support the changes. You don’t need to commission a new website to work with us.
2
We already have a team or agency. Can you still help?
Yes. We can focus on the areas they don’t cover or where you need extra support. We agree the responsibilities so our work fits alongside what you already have in place.
3
We already get plenty of direct bookings. Is this still for us?
It can be. You may still have quieter periods to fill, particular guest types you want to attract or opportunities for more repeat bookings. We focus on your goals rather than assuming you need a higher direct booking percentage.
4
Can you help with quieter periods or midweek bookings?
Yes. We research demand for the dates you want to fill, which guests your properties could suit and how to reach them. That helps us decide where to focus the work.
4
Do we need to stop using Airbnb or Booking.com?
No. OTAs can remain a useful source of bookings. We help strengthen your direct booking channel so you have more choice and less dependence on third parties.
4
Do you charge commission on bookings?
Our normal arrangement is a fee for the agreed work, rather than a percentage of your bookings. We explain the scope and costs before you commit, including any separate advertising spend or third-party costs.
4
How soon can we expect results?
It depends on your current setup and the work needed. Some improvements can generate enquiries sooner, while SEO takes longer. How quickly the work pays for itself also depends on your booking value and the cost of the support. Additional bookings and commission saved on direct bookings can both contribute to that return.
4
Can you guarantee a number of bookings?
No. We assess the opportunity before recommending the work, then track enquiries and bookings to measure results. If we don’t see enough potential to justify the investment, we’ll tell you.
4
How long do we need to commit for?
It depends on the support you choose. Some businesses work with us on a monthly retainer; others hire us for a project to improve their direct booking setup, then manage it themselves. We agree the scope, timescale and terms before starting. Our Virtual Marketing Assistant support can be paused or stopped with 30 days’ notice.