Tour Operator Digital Marketing Services
We help tour operators reach ready-to-book travellers with targeted marketing that drives visibility, enquiries, and direct bookings.
Tour Operators – Do you cater
to Special Interest Tourism?
We specialise in promoting special interest tourism campaigns that generate 4x more enquiries and bookings than generic tourism marketing.

Tour Operator
TRIPorganiser
Web Dev
SEO
1550% Increase
In Organic Conversion For
Safaris For Africa
SEO
Google Ads
Web Dev
1277% Increase
In Organic Traffic For
Safaris For Africa
SEO
Google Ads
Web Dev
Tour Operator Businesses
- Can we help you?
Do You Answer Yes To Any Of The Following?
- Offer unique or niche tours?
- Relying too much on OTAs for bookings?
- Missing out on travellers actively searching for the experiences you provide?

Does Your Tour Business Offer Any of the Following?
- Safaris
- Food Tours
- Dark Tourism or Historical Tours
- Cultural Immersion Experiences
- Adventure or Hiking Tours
- Whisky or Wine Tours
- Luxury Private Tours
- Wildlife or Nature-Based Tours
- Small Group or Solo-Friendly Tours
- Eco-Conscious or Sustainable Travel
- Festival or Event-Based Tours
- Religious or Pilgrimage Tours
- Train or River Cruise Tours
- City Break Packages with a Twist
- Photography or Art Tours
- Or Any of the 250+ Special Interest Travel Types Out There
Answered Yes To Any Of The Above?
Then It's Time To Take Control, And Drive More Bookings With Smooth Rentals.
4x More Direct Enquiries & Bookings
Our targeted campaigns don’t rely on guesswork — they’re built for bookings. By tapping into real guest demand, we consistently outperform generic tour operator marketing, delivering stronger ROI and more direct enquiries.
We Provide Guaranteed Results - Or Your Money Back
Why Use Smooth Rentals
What Tour Operators Can Expect

Increase Direct Enquiries & Bookings
We don’t just drive traffic—our SEO, Google Ads, and website optimisation turn visitors into paying customers.

Target the Right Travellers
Reach ideal customers with precision-targeted Google Ads and SEO, tailored by age, location, and interests.

Expand Your Market Reach
Automated follow-ups, loyalty incentives, and a seamless booking experience keep guests coming back.

Reduce Dependency on Third-parties
Take control of your bookings and profits with a marketing strategy designed to drive direct sales.

Seamless Integration with Booking Systems
We connect your website to CRMs, tour management software, and marketing tools for a smooth operation.

Stress-Free Website & Marketing Management
From SEO and ads to system integrations, we handle the tech—so you can focus on delivering amazing tours.
Our Digital Tools For Tour Operators
Demand Discovery
Let’s find out what tourists are actually searching for — and if your tours are showing up online.
- See what tourists are really searching for online
- Find gaps in demand and see where competitors are winning
- Discover trends in tour types
- Understand what tourists want before they book
- Get clear actions to attract more direct bookings
Google Ads & SEO
We specialise in Google Ads and SEO strategies designed to drive results for your business, focusing on enhancing visibility, increasing bookings, and delivering a return on investment.
- Targeted Google Ads campaigns that maximise results
- SEO optimisation to boost your search rankings
- Custom strategies for your business goals
- Keyword research to drive maximum visibility
- Clear reporting on performance and ROI
- Ongoing expert support for continuous improvement
Web Design & Development
We specialise in website projects tailored to your goals, team, and budget, ensuring a perfect fit for your business.
- Optimised For Direct Bookings
- Branded to Reflect Your Business
- Solutions for Every Budget
- Seamless PMS & Channel Manager Integration
- Expert Support Every Step of the Way


What Our Clients Say...
Get In Touch